The Red Dot stickers on the packaging - signify the high quality of the product  outstanding design

The Red Dot Design Award was founded in 1955 in Germany. Since 1992, the chairman of Red Dot is Professor Peter Zeck, who is actively developing The Red Dot Design Award into an internationally recognized compitition. Today, The Red Dot Design Award is the largest and most famous design award in the world. This so-called "Oscar for designers" is sought after by companies such as Apple, BMW, Nokia, Toshiba, Tupperware, Villeroy & Boch, and others.

The aim of the Red Dot Design Award is to introduce to the world true innovations in the field of design, to exhibit the best products and concepts, to recognize the designers who preform their work with excellence and passion.

The Red Dot award consists of three areas: product design («red dot award: product design»), communication Design («red dot award: communication design») and concept design («red dot award: design concept»).

The jury for Red Dot Design Award is composed of international experts and professionals in the field of design, maintaining the highest level and fairness and impartiality. A handfull of winners are choosen from the thousands of applications submitting to the contest each year. The winners are selected based on the degree of inovations, esthetic quality, emotional content, the functionality and practicality, efficiency, feasibility of the products. The applicants are divided into various categories: products for home and office, residential and bathrooms, lighting, furniture, fashionable accessories, watches, jewelry, computer novelties, gardening and sports equipment, car design, design in the field of medicine, communications and entertainment, and many more. The SHTOX tumbler was entered into the tableware category.

Now the glass «SHTOX» is featured in an exhibition at the largest museum of design in the world - Museum of Design Red Dot. The Red Dot museum of design is located in a former coal mine copies Zeche Zollverein, a UNESCO world heritage site. The Museum's building was redesigned by the renowned architect Norman Forster.