Red-Dot Red dot stands for belonging to the best in design and business. The international design competition, the Red Dot Design Award, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.

The accolade of the red dot design award, the “red dot”, is an internationally recognised quality label for excellent design.

However, red dot represents more than just a design competition: as a design promoter the red dot spreads the idea of design internationally; highlights the importance of design for business and society, and as trend experts presents the latest developments in design. The red dot institute filters the results of the red dot design award according to different criteria and on application calculates the design value of companies that have received the red dot. It creates job-related industry analyses and rankings, and develops studies for long-term design developments.

The Shtox glass won the Red Dot Award in the category Product Design in 2009.

Red Dot about Shtox:
The innovative bottom structure enables this glass to rotate around its axis on any smooth surface. This form of a whisky tumbler wants to highlight the fact that enjoying noble drinks such as whisky can turn into a whole new extraordinary experience. Really taking one’s time for a drink, inhaling its aroma, beholding its shine and colour – this glass with its unique “twist” is ideal for that purpose. Shtox can deliver new incentives in meetings of all kinds. This glass can be twisted on the table, thereby eliciting all the fragrant secrets and charms of the drink. The user can engage in a sort of inspiring optic and haptic “dialogue” with this glass, making the drinking experience even more intriguing.